- The Who: Students and people in the state of Florida that ride/own scooters or the people thinking about buying a scooter.
- The What: They possess inadequate knowledge of riding, parking and being safe while being on a scooter.
- The Why: Driving and safety courses don’t exist in Florida for scooter riders to take regarding safe driving and driving etiquette.
Hypothesis- My hypothesis will be
extending from the why part of the opportunity. I believe that driving and
safety courses don’t exist in Florida because having to complete the course to
buy and ride the scooter is not a requirement as it is for someone who rides a
motorcycle. It is a law that you need your motorcycle endorsement to ride a
motorcycle, however, it is not a law that you need to complete the driving
course to ride a scooter. Additionally, I believe that the courses are not
offered in Florida because people are unaware of the consequences that come
from inadequate knowledge, so they haven’t been offered at all. This subject of
scooters is very important for me because I ride a motorcycle so I believe
anyone that rides on two wheels should know how to ride properly and safely.
- Testing the Who: Other people that are not included in the current ‘who’ share this need. There are other people not in this who because there might be other states that do not have scooter courses available to take so they can sharpen their knowledge. Also, other people that drive on the road, including motorcyclists, are not included in the who but still share this need because they interact with scooters on the road.
- Testing the What: The boundaries of this opportunity would be people being lazy and not wanting to take the time to properly learn how to ride the scooter in the first place. Another boundary would be having to go through the DMV to get this class approved to be able to teach. Also, for the courses, finding a person that can teach it will be a challenge as well.
- Testing the Why: This is a need for everyone because having more knowledgeable drivers and riders on the roadway will make it safer for all. The number of scooter-related accidents will drop significantly. Not all will think that the courses are a necessary thing to have and will continue to risk their safety and others on the road. Some riders will blame not offering these courses on the state government, others will blame other drivers not knowing how to drive on the road.
Interviews-
- Person #1: An 18-year-old Female
This individual is
thinking about buying a scooter and would like this need for her safety and
well-being while being on the road riding her scooter. Also, to be a more
defensive driver the course is even more important to her. She said that having
this course offered before buying her scooter is very important because she
believes it will enhance her riding experience later throughout college.
- Person #2: A 21-year-old Male
This individual does own a
scooter but still does not have the proper driving and safety knowledge a
scooter rider should have. Even though he already has been riding a scooter for
about a year or two, he said that he would like the opportunity to take a class
to learn more about riding a scooter and doing it more safely. He stated that
this course is not only important for new scooter riders but also for older
riders. This belief because he knew someone that just started riding a scooter
recently and didn’t have the proper knowledge and that person broke his leg. He
said that the event has solidified his stance of requiring this service.
- Person #3: A 22-year-old Male
- Person #4: A 20-year-old Male
- Person #5: A 23-year-old Female
Summary of Interviews-
After going
through all the interviews with the five different people, I found that a decent
number of people from the audience that I am targeting are interested in the
service. I learned about my opportunity that I did not know already is that
most of those people that are interested are the newer scooter riders. A
smaller population of current scooter riders would be interested in the service
because someone they know got hurt riding them. Now they want to gain the
proper knowledge for riding so the same thing would not happen to them.
Furthermore, not stated in the interviews, people that complete the course gain
a better understanding of the scooter and how to ride safely. The completion of
the course will also give them an appreciation of others and propel the people
to the point where they might want to ride motorcycles which would bring more
business to the market. Overall, I learned there was a lot of buzz about the
service and will help students and people be safer on the road.
Timothy,
ReplyDeleteI think that your point on how motorcycles and scooters are very similar but only for motorcycles do you need a particular license is a key fact to your post. A scooter can be very dangerous and or deadly if you don't know how to use it properly. The scooter course would allow safety as well as discounts which would be a win win situation. Riding safely in a college town should be the number one priority for a government and school relating to how many people and students own scooters.