Assignment 27A – Reading Reflection No. 3

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) The general theme of this book is about tips on how to treat your social media like a business. Also, the book discusses how you can use your social media to get your business good attention from potential customers. The book talks about a bottom-up approach to obtain good support from your market. The author has made this book as a guide to the reader and how to use social media effectively to help yourself succeed. Additionally, the main subject of this book is for social media marketing, either for yourself or for your business. Social media is a very important resource in this generation that helps customers or employers learn more about you or your business. So, knowing how to use it properly is vital to your future success.

2) This book connected with what I learned in ENT 3003 by supporting the idea that I learned in the class about it's more about who you know, not what you know. Your social capital is very important to your business and how you look to other people. Also, the book enhanced my learning in ENT3003 by enforcing the importance of social media in everyone’s daily lives. As a college student heavily involved in social media, I need to make sure I take care of my social media image as that’s how future employers will see me. Also, other businesses will be able to see my social media pages, so I must take care of it properly.

3) If I were to design an exercise for the class, the exercise would be based on making a social media page for the business that you have been committed to all semester. The exercise would be to create a social media business page for the product/service you are selling in your market. Then after you create it, the task would be to edit your profile and post weekly content that your customers would want to see. This content will attract customers to purchase your product/service and will allow you to network better with other businesses or investors. Make sure you mix in your unique perspective into your posts, so your audience can enjoy it more.

4) My biggest surprise when reading this book was the process of getting your media pages started up and how important it is in today’s age. First, it is better to have only 2 social media platforms that you like so then you can drive your audience from one to the other and promote your business more. Second, you must make sure to keep your page professional, since everyone is divulged into the media. I think that what differed the most is that I knew that sharing things should be what people want to see. The thing I learned is to make it a mix, and still give your opinion about things that matter that will make your social media page more entertaining for your followers. All the things I listed above will help make your business more successful.